Public transport that attracts passengers is all about a positive customer experience. In the age of digitalization, passengers’ requirements have changed dramatically. They expect smart mobility offerings and accessible real-time information. As an ambitious public transport provider, the Société de transport de Montréal (STM) responded to these demands by setting up a sophisticated operations control and integrated real-time passenger information system.The project called iBUS is a direct initiative in Montreal’s mission to become a Smart City.
To meet the expectations of today’s passengers, Société de transport de Montréal (STM), the provider of public transport services for Montreal, decided for the implementation of an ITS project called iBUS. The project aims to deliver updated passenger information at all times. Adjustments to the schedule, caused for example by service disruptions, become public in real time to allow riders to make the best decision while en route. Of course, reliable information is also available before the trip. Further important goals of STM were to improve punctuality and regularity of the bus service, as well as provide greater safety aboard buses.