How can a classic transport company develop into a service- and customer-oriented mobility provider? The 6th HanseCom Forum in Hamburg, Germany, provided answers.
How can a classic transport company develop into a service- and customer-oriented mobility provider? The 6th HanseCom Forum in Hamburg, Germany, provided answers.
Innovative mobility apps are a modern means for PT companies for accessing their customers. Berliner Verkehrsbetriebe (BVG) with “Jelbi” and Aachener Straßenbahn und Energieversorgungs-AG (ASEAG) with “movA” have started using such apps. In addition to public transport, these companies provide other modes of shared mobility for their users. All modes can be routed, booked and paid in a single app. Rheinbahn (Düsseldorf) and WSW mobil, the transport company of the city of Wuppertal, have also successfully demonstrated how public transport can increase its attractiveness with modern services and innovative ideas. Both companies rely on the digitalisation of their subscription service through the “Abo-Online” solution by HanseCom. Furthermore, both companies want to prospectively offer mobility in gift voucher form via voucher codes in “HandyTicket Deutschland”.
A special highlight this year was once again the event’s podium discussion. The high-profile round with personalities from politics, transport companies and the private sector agreed on the following: Public transport is the backbone of urban mobility. However, its infrastructure must be sustainably expanded and cooperation with new mobility service providers must be further enhanced in order to further strengthen the sector. “For public transport companies, there is not just one solution, but many, in order to present themselves to their customers as modern mobility providers. Each passenger has different needs, which must be met in a targeted manner,” summarised Martin Timman, managing director of HanseCom. “This year’s HanseCom Forum has clearly demonstrated that the industry is accepting this challenge with great courage and motivation.”
Marketing Manager
HanseCom GmbH
Germany
This article was published in our customer magazine INITiative, issue 3/2019. If you want to receive the magazine regularly per e-mail, we kindly ask you to subscribe.