One of the UK’s largest bus operators, National Express West Midlands chose INIT to implement an innovative ticketing solution. With over 1,600 buses and nearly a million journeys each day, NXWM is also one of the largest employers in the West Midlands, employing over 5,000 people. Passengers pay their fare by tapping their regional smartcard, bank card or smartphone on INIT ticket validators inside NXWM buses and enjoy faster boarding and journey times as a result.
In addition, since July 2021, passengers can enjoy all the benefits of INIT’s fare capping for consecutive and non-consecutive travel days, giving them the flexibility to travel only when they need to. They can choose between daily, 3 day or 7 day capping, which ensures that they only pay for the journeys they make; a particularly welcome feature to employees wishing to adopt a hybrid work pattern.
The complete back-office system is hosted by INIT in the UK hosting centre.