INIT is helping public transit manage the crowds during the games

ITCS and ticketing in seven cities

The world’s biggest sporting event is upon us, and INIT is helping several local public transit agencies in North America to transport hundreds of thousands of soccer fans quickly and safely to the stadium and various events. Transit providers in 7 of the 16 host cities in the USA and Canada are relying on INIT solutions for 51 of the 104 matches, including both semi-finals.

Atlanta: Modernized Breeze fare system 

MARTA (Metropolitan Atlanta Rapid Transit Authority) operates a rail and bus network that spans 1,048 miles. This year, the agency debuted the better Breeze cloud-based ticketing system from INIT. To keep passengers moving efficiently through the network during peak demand, riders can pay using contactless credit or debit cards, virtual Breeze cards stored in Apple Wallet, Google Wallet, and Samsung Wallet, or traditional closed-loop cards. This flexible, account-based system minimizes boarding times and maximizes convenience. The system gives Atlanta the flexibility to adapt quickly to the expected high ridership for the matches while keeping the passenger experience smooth and seamless.

 

 

Los Angeles and Seattle: getting to the stadium quickly and safely

In Southern California, mobility across the region is supported by Metrolink’s extensive commuter rail system alongside local transit providers. INIT’s barrier-free ticket vending machines (TVMs) enhance accessibility and ease of use across the network. Each machine offers English and Spanish interfaces, voice guidance, and braille keypads to ensure inclusive access. Together, these features create a flexible and intuitive system that allows both residents and visitors to navigate the region’s vast geography with confidence.

Seattle’s stadium and fan event are situated in the heart of town and therefore perfectly accessible via public transportation. With 750,000 visitors expected for the tournament, the city, and the Central Puget Sound Regional Transit Authority (Sound Transit), along with six regional partners, have deployed ORCA, INIT’s next-generation electronic ticketing system to streamline travel for millions. ORCA is an account-based ticketing system that allows passengers not only to use their closed-loop transport card (ORCA Card) but also to simply tap their contactless credit and debit cards to use public transport. This eliminates the need for visitors to understand complex fare structures, enabling frictionless movement across buses, light rail, commuter rail, streetcars, and even water taxis. 

Dallas and Houston: Technological edge

Dallas Area Rapid Transit (DART) provides a wide range of services, including bus, light rail, regional rail, on-demand service, and paratransit. The public transport company moves more than 171,000 passengers daily across a 700 square mile region of North Texas. On its light rail vehicles, DART relies on INIT on-board computers and solutions for automatic vehicle location, passenger information, automatic passenger counting, and planning and statistics. An automated voice announcement system delivers real-time updates on arrivals, departures, and next stops, helping keep passengers informed. To support major game events, DART will scale and coordinate its existing network into a high-capacity system, preparing to accommodate more than 1 million visitors in one of the country’s leading sports destinations. Dallas will host a semi-final.

In Houston, the match venue is directly connected via METRORail’s Red Line, complemented by an extensive local bus network. With an estimated 500,000 visitors expected to rely on public transport during the tournament, the Metropolitan Transit Authority of Harris County (METRO) is preparing for significant demand. The recently launched RideMETRO fare system introduces contactless open and closed loop payments (and therefore payments by credit card), as well as mobile ticketing, streamlining boarding and reducing dwell times. Paired with INIT’s MOBILE ITCS Intermodal Transport Control system, METRO gains real-time operational visibility, enabling dynamic dispatching, service adjustments, and on-time performance. Together, these systems equip Houston to manage large passenger volumes efficiently while maintaining reliable service.

Toronto: Getting to the game with one of the best public transport networks

Fans traveling to matches in Toronto will rely on one of North America’s most integrated regional transport networks together with Metrolinx, York Region Transit (YRT) to the north, and Durham Region Transit (DRT) to the east. Metrolinx, the regional transportation agency for the Greater Toronto and Hamilton Area (GTHA), oversees an extensive multimodal network that includes GO Transit and UP Express rail and bus services. The company plans to scale service frequency, adjust schedules, and deploy additional capacity along high demand routes, including an additional 3,000 weekly GO trips equating to a nearly 30% service increase. 

YRT and DRT will play a key role in feeding passengers into major transport hubs. YRT will support the effort by extending its services and supplementing capacity with expanded bus operations including its Bus Rapid Transit network, Viva. Through its high-frequency Pulse routes, DRT will connect passengers traveling from the east side to neighboring services. INIT’s Intermodal Transport Control System and Automatic Passenger Counters will help all three companies effectively manage increased demand around games and fan zones while supporting a more seamless travel experience.

Vancouver: Experience in hosting major sporting events

Vancouver is no stranger to the global stage of major sporting competitions. In 2010, the city welcomed the world to a landmark winter sports competition, where the region’s public transport operators delivered an enduring example of transport excellence under pressure. With INIT’s operations control technology at its core, local provider TransLink orchestrated a massive network of services – including more than 1,500 buses, accommodating 39.2 million boardings – a 60% surge over normal passenger numbers. TransLink navigated peak crowds and last minute schedule changes with calm precision proving that technology, when paired with meticulous planning and skilled staff, can turn a massive logistical challenge into a world-class triumph. The football event is bound to be a similar success.

We are proud to stand alongside our transit partners to help them deliver reliable and frictionless service when it matters most. Together, we make it easier to manage even the busiest moments with confidence.

Carl Commons

INIT CEO

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