The political goal of mobility transition caused a more attractive pricing of public transport services in many places worldwide – and special offers have indeed increased the demand. In turn, these financial incentives have led to a loss of revenue quite often. As a result, there is less money for investments in service quality – despite the fact that an improved customer experience is urgently needed to encourage more people to switch to public transport. Another obstacle is the shortage of skilled labour, as more projects have to be managed with reduced staffing levels. Fortunately, these challenges can be overcome with the help of technological support: INIT solutions enable public transport companies to increase their operational efficiency. As a result, the financial and human resources required to increase service quality can be re-allocated.
Contact
Andrea Mohr-Braun
Head of Department Corporate Marketing
INIT worldwide
Phone: +49 721 6100 113
Fax: +49 721 6100 399